Brand & Identity

Brand & Identity is the workspace for the organization details and visual system that should stay consistent across calls, email, public pages, forms, certificates, invoices, catalogs, and labels. Only owners and administrators can change these settings.

Open the workspace

Go to Settings → Brand & Identity (/admin/settings/brand-identity). This is the single place to manage how your organization looks and sounds — there is no separate "Brand Kit" editor. The workspace is organized into these sections:

• Logo set — your primary logo plus optional light-background and dark-background variants and a cover image.
• Colors & typography — your accent colors and heading/body fonts, validated for WCAG AA contrast.
• Organization voice — public social links (including Instagram and Pinterest) shared across your public page, emails, and signup forms.
• Channel styling — the neutral surface color, semantic accents for light and dark backgrounds, the custom email footer, and the default button style used by templates and forms.
• Channel previews — live email, signup-form, and website previews that reflect your unsaved edits before you save.
• Email identity — a summary of your sending name and domain, with a link to complete sender-domain verification under email settings.

When you belong to several organizations, use the organization switcher and confirm the active organization before editing. You do not need a separate login for each organization. Each organization keeps its own data, team, identity, calls, and public surfaces.

Your brand flows into email, too. The logo, colors, fonts, footer, and button defaults you set here are automatically applied to the emails Crafted Call sends on your gallery's behalf. Use Apply to all templates in the marketing templates gallery to push the current Brand & Identity into your existing custom brand themes. Sender-domain verification is not configured here — it stays under email settings. See Sending Email From Your Own Domain for how email branding and sending identity work.

Configure the visual system

Upload the supported logo variants and choose the primary visual values. The channel previews show how the combination reads before saving. Keep enough contrast for text, links, buttons, and focus states; a brand color that works in a logo may not work behind small text.

Surfaces that follow Brand & Identity can update automatically. A surface can also have an approved override. Where supported, the interface identifies whether a value matches the current identity and lets an administrator return to the canonical value.