Email Consent by Country

The rules for commercial email are not the same everywhere, and Crafted Call does not treat them as if they were. What your organization's country changes is not only which footer appears, but in Australia whether a campaign may be sent at all.

Crafted Call records consent, identifies you as the sender, and blocks sends it cannot stand behind. Meeting your legal obligations is still your organization's responsibility, not the platform's.

Australia: consent comes first

In most countries an unevidenced list is still lawful to mail, so Crafted Call filters rather than blocks. Under the Spam Act 2003 consent is the precondition for sending, so for an Australian organization the question is not which recipients to filter out. It is whether you may send at all.

An Australian organization cannot send campaigns until its consent records have been reconciled and certified. Until that happens, every recipient on a campaign is excluded, so a send has no one to go to. This is not about any individual subscriber; nothing on the person caused it.

Reconciliation is run by Crafted Call, not from your dashboard. It reads your existing subscriber history, records every consent decision it can actually prove, and puts anything ambiguous on a list a person has to look at. It has to finish cleanly, with no failures and nothing left undecided, before your organization is certified. If your organization is in Australia and preparing a first campaign, contact support@craftedcall.com to have it done.

Certification is also dated and versioned rather than a permanent yes. If new consent activity accrues afterwards, or the rules change, your organization goes back to needing a fresh reconciliation.

Australia: identifying yourself as the sender

The Spam Act identifies a sender by contact details that actually reach them. A postal address does not do that job and is not required. This is the reverse of the United States rule, where a postal address is the required element.

So for an Australian organization Crafted Call blocks the send when your organization has neither a contact email nor a phone number on file:

Add a contact email or phone number for this organisation before sending a campaign

Add one in Settings > Organization before you schedule a campaign.

Every campaign carries an identification block in the footer. It names the entity that authorised the message, its business number where one is recorded, and its contact details, followed by why this recipient is receiving it. For an Australian organization with an ABN on file it reads in this shape:

This message was sent by Example Gallery (ABN 12 345 678 901), , +61 3 9000 0000, who authorised it. You are receiving it because you subscribed on 14 March 2026 at the gallery's signup form.