Once your artworks are in an exhibition, Crafted Call can turn them into ready-to-hang gallery labels — no copy-pasting titles and prices into a word processor the night before your opening. Pick your fields, layout, and size, preview on screen, then print directly or download a print-ready PDF. The same tools also generate award cards with juror citations and optional scannable barcodes for in-person sales.
This article covers the label tools. For a full printed exhibition book, see Generating Exhibition Catalogs — catalogs and labels are separate features.
Controlled rollout: Labels Hub. The consolidated Labels Hub is implemented and being enabled selectively. Access varies by organization. The exhibition-level A6, wall-label, custom-template, award-label, barcode, and PDF tools described here remain the current baseline.
Where to Find the Label Tools
Open the exhibition you want to print labels for, then look in its Print & Layout tools. You'll see three options:
A6 Labels (print) — printable object labels (the small cards you tuck beside a piece). This page includes a size selector.
Wall Labels — larger labels sized for gallery-wall installation.
Custom Label Template — design your own label on top of an uploaded background.
You can also reach the label pages straight from the Exhibitions list: open the ⋯ (more actions) menu on any exhibition and choose Wall Labels (all artworks) or A6 Labels (all artworks).
The label pages open in a new browser tab so you don't lose any unsaved changes in your works editor.
Choosing What Appears on Each Label
Every label page has a controls panel at the top. Adjust the settings, click Update Preview to refresh the on-screen layout, then print or download. Your choices include:
Fields — toggle any of Title, Artist, Medium, Dimensions, Price, and Year.
Layout — Horizontal (text beside the QR code), Vertical (QR below the text), or Minimal (title and artist only).
Size (on the A6 page) — A6, , , or (enter width and height in inches).
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4 × 6
3 × 5
Custom
Font — Helvetica, Times, or Courier. (Uploaded custom fonts are available through a custom template — see below.)
Base size and Title size — fine-tune type in points if the defaults are too large or small for your stock.
Inner margin (points) and Page margin (inches) — control padding inside each label and around the page.
Price display — Show price, Hide price, or Inquire. Pieces marked Not For Sale always print as NFS, and pay-what-you-wish pricing prints its flexible label automatically.
Price and availability are handled for you
You don't have to scrub prices by hand. If an artist has marked a piece Not For Sale, its label prints NFS even if older pricing data is lingering on the submission. Choose Inquire when you'd rather drive visitors to ask than show a number.
QR Codes
By default each label includes a QR code that links to the piece's public listing, so a visitor can scan it to see details, inquire, or buy. Two controls govern it:
QR Code — turn the code on or off.
Logo in QR — embed your organization's logo in the center of the code for a branded finish.
QR size (%) — scale the code relative to the label.
Where the QR points is set by your gallery's label-link pattern in organization settings. If scans land on the wrong page, check that pattern first.
Printing and Downloading
Two output paths share the same controls:
Print Labels opens your browser's print dialog for the labels currently previewed on screen — handy for a quick batch on your office printer.
Download PDF builds a print-ready PDF of every selected label in a single file. This is the canonical "print the whole show" path — there's no per-page cap.
Use the Artworks list in the controls to Select all, Clear, or pick exactly the pieces you want. For very large shows, the on-screen preview shows up to 100 labels per page and pages through the rest (this keeps the site responsive for the rest of your team) — but Download PDF always includes every selected piece at once. On a big exhibition the PDF may generate in the background; if you see "Labels are generating," wait a few seconds and click again.
Saving Label Templates
Spent time getting your fields, layout, and fonts just right? Save them so you never rebuild them. In the controls panel:
Enter a name and click Save New to store the current settings as a template.
Pick a saved template from the Template dropdown to apply it instantly.
Update overwrites the selected template; Delete removes it.
Templates belong to your organization, so the same house style is available across every exhibition.
Custom Background Templates
For pre-printed card stock, letterhead, or a fully bespoke design, open Custom Label Template. There you can:
Upload a background — a JPEG, PNG, WebP, or PDF (up to 10 MB).
Choose a page size, including a 7" × 5" wall-label preset sized to hold a paragraph of text.
Drag and position each field (title, artist, medium, dimensions, year, price, and longer text) onto the background.
Optionally upload a custom font (see below) and set a price display mode.
Save it as a template and it joins your template list for use on any exhibition.
Extended (paragraph) wall labels
Some shows want more than a one-line caption. The custom template includes a Paragraph field that word-wraps a longer block of text. Use the Paragraph Source setting to choose what it pulls:
Statement about the piece — the submission's statement or description, or
About the artist — the artist's statement or bio.
This lets one positionable field serve both the extended-caption and artist-bio wall labels galleries often hand-typeset today.
Custom fonts
When you upload a TTF or OTF font (max 5 MB) on a custom template, it's embedded in the generated PDF. Because font embedding is a licensing matter, you must confirm your organization holds the rights to embed and distribute it. One thing to note: a custom font applies to the downloaded PDF only, not the on-screen preview — so download to see it in place.
Award Labels
If your exhibition is linked to a call that has awards, the Award Labels (PDF) button produces one bordered card per confirmed winner. Each card shows the exhibition name, the award title, the winning artist and piece, and the juror's citation.
A few things to know:
The exhibition must be linked to a call with awards and confirmed winners — otherwise the button reports there's nothing to print.
Winners stay embargoed until your official reveal, so citations can't leak early. As an owner or admin you can print them ahead of the reveal for your own preparation.
Award labels use the same size and font choices as your artwork labels.
To set up awards and record the citations that print here, see Awards & Prizes.
Barcodes for In-Person Sales
Labels can also carry a scannable 1D Code 128 barcode. The barcode encodes the piece's inventory code (SKU) — the same code you set on the artwork (for example, during intake) — so the printed label scans at a Square point-of-sale register and matches the catalog entry by SKU.
This is an advanced, opt-in option aimed at galleries selling in person, and it's off by default:
A barcode only renders when the piece has an inventory code set. The artwork's display number is not a SKU, so pieces without an inventory code simply print without a barcode (no placeholder).
Code 128 is alphanumeric and needs no check-digit GTIN, which suits gallery SKUs.
If you're ringing up sales at the desk, set an inventory code on each piece first. For recording those sales, see Recording Artwork Sales.
Plan Availability
The exhibition label tools — wall labels, A6 labels, custom templates, award labels, and barcodes — are part of the Exhibitions toolkit and are available on every plan, Free and up. Full printed catalogs are a separate feature included starting with the Studio plan; see Generating Exhibition Catalogs.
Troubleshooting
A piece is missing from the labels. Artworks marked Not Received are skipped, and removed pieces are excluded so they don't throw off the label order. Add the artwork to the show, or mark it received, then reload.
The custom font isn't showing in the preview. That's expected — a custom font applies to the downloaded PDF only, not the on-screen preview. Download the PDF to confirm it.
The QR code links to the wrong place. The link comes from your gallery's label-link pattern in organization settings. Update the pattern, then regenerate.
The Award Labels button says there's nothing to print. The exhibition must be linked to a call that has awards with confirmed winners. Finalize your award winners first.
A barcode isn't printing on a piece. The piece needs an inventory code (SKU) — the artwork's display number won't work. Add an inventory code and reprint.
A large show is slow to preview. The on-screen preview shows 100 labels at a time. To print the whole exhibition in one go, use Download PDF instead — it has no per-page limit.
