Understand your organization's performance with comprehensive analytics across calls, sales, email campaigns, commissions, and finances. Make data-driven decisions to grow your gallery.
Dashboard Overview
The Analytics Dashboard gives you at-a-glance metrics:
Total submissions received this month
Revenue this month and year-to-date
Commission paid to artists
Email open rates on recent campaigns
Volunteer hours contributed
Active memberships and subscription revenue
Customize your dashboard by pinning the metrics you care about most.
Call Analytics
Analyze the performance of individual art calls and open calls.
Access via:Analytics > Calls
Metrics available:
Submissions overview: Total submitted, accepted, rejected, pending jury
Geographic data: Where artists are from (state, region, country)
Artist type: Percentage first-time submitters vs. repeat
Submission quality: Average rating from jurors (if jury reviews enabled)
Timeline: Days from open to close; days to first rejection/acceptance
Fee revenue: Total submission fees collected for this call
Use cases:
Identify if certain calls attract more submissions (adjust fees or promotion accordingly)
See geographic spread (good for grant applications)
Understand jury patterns (do high-rating works sell more?)
Plan marketing based on what drives submissions
Sample report: "This year's juried call attracted 47% more submissions than last year. West Coast applicants increased 30%."
Sales Analytics
Track all revenue streams: art sales, event tickets, memberships, and more.
Access via:Analytics > Sales
Metrics available:
Total sales: Revenue by time period (daily, weekly, monthly)
Sales by channel: Exhibition sales vs. event tickets vs. membership sales
Top sellers: Which artists' works sold best (by count and revenue)
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Payment method breakdown: Credit card, ACH, check, etc.
Average transaction value: Typical sale amount
Conversion rate: Percentage of browsers who purchase
Filters:
Date range
Specific call or exhibition
Artist name
Price range
Use cases:
See which exhibitions generate the most revenue
Identify your top-selling artists
Understand seasonal patterns (higher sales in fall/holiday?)
Optimize pricing based on what sells best
Sample insight: "Members spend 2.3x more per transaction than non-members. Membership program ROI is strong."
Email Campaign Analytics
Track the effectiveness of artist announcements, promotional emails, and newsletters.
Access via:Analytics > Email Campaigns
Metrics available:
Delivery: Emails sent and delivered successfully
Open rate: Percentage who opened the email
Click-through rate (CTR): Who clicked links in the email
