Understand your organization's performance with comprehensive analytics across calls, sales, email campaigns, commissions, and finances. Make data-driven decisions to grow your gallery.
Dashboard Overview
The Analytics Dashboard gives you at-a-glance metrics:
Total submissions received this month
Revenue this month and year-to-date
Commission paid to artists
Email open rates on recent campaigns
Volunteer hours contributed
Active memberships and subscription revenue
Customize your dashboard by pinning the metrics you care about most.
Call Analytics
Analyze the performance of individual art calls and open calls.
Access via:Analytics > Calls
Metrics available:
Submissions overview: Total submitted, accepted, rejected, pending jury
Geographic data: Where artists are from (state, region, country)
Artist type: Percentage first-time submitters vs. repeat
Submission quality: Average rating from jurors (if jury reviews enabled)
Timeline: Days from open to close; days to first rejection/acceptance
Fee revenue: Total submission fees collected for this call
Use cases:
Identify if certain calls attract more submissions (adjust fees or promotion accordingly)
See geographic spread (good for grant applications)
Understand jury patterns (do high-rating works sell more?)
Plan marketing based on what drives submissions
Sample report: "This year's juried call attracted 47% more submissions than last year. West Coast applicants increased 30%."
Sales Analytics
Track all revenue streams: art sales, event tickets, memberships, and more.
Access via:Analytics > Sales
Metrics available:
Total sales: Revenue by time period (daily, weekly, monthly)
Sales by channel: Exhibition sales vs. event tickets vs. membership sales
Top sellers: Which artists' works sold best (by count and revenue)
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Payment method breakdown: Credit card, ACH, check, etc.
Average transaction value: Typical sale amount
Conversion rate: Percentage of browsers who purchase
Filters:
Date range
Specific call or exhibition
Artist name
Price range
Use cases:
See which exhibitions generate the most revenue
Identify your top-selling artists
Understand seasonal patterns (higher sales in fall/holiday?)
Optimize pricing based on what sells best
Sample insight: "Members spend 2.3x more per transaction than non-members. Membership program ROI is strong."
Email Campaign Analytics
Track the effectiveness of artist announcements, promotional emails, and newsletters.
Access via:Analytics > Email Campaigns
Metrics available:
Delivery: Emails sent and delivered successfully
Open rate: Percentage who opened the email
Click-through rate (CTR): Who clicked links in the email
Spot commission outliers (artists with unusual rates)
Forecast revenue based on submission/sales trends
Sample analysis: "Commissions grew 22% YoY. Average rate remains 25%, but 8% of artists use custom rates (average 18%)."
Financial Reconciliation
Reconcile all money movements: sales revenue, payouts, fees, platform costs.
Access via:Analytics > Financial Reconciliation
Report shows:
Gross revenue: All money in (sales + fees + subscriptions)
Minus payouts: Artist payment records, including manual payments and Stripe-connected transfers where enabled
Minus fees: Payment processing, shipping, etc.
Net revenue: What your organization keeps
Use these reports to reconcile Crafted Call records against your bank account, Stripe account, or accounting system. External payments only reconcile if your team records them consistently.
Use for:
Monthly P&L statements
Board reporting
Budget forecasting
Reconciliation with accounting software (QuickBooks, etc.)
Prepare artist payment summaries for tax review and year-end accounting.
Access via:Analytics > Tax Reports or the financial reporting area available on your plan
What's included:
Artist name and address
Total payments recorded in Crafted Call
Gross revenue from their sales
Net payout after commissions
Date range (typically calendar year)
Generate reports:
Go to the tax or financial reporting area
Select year and artists
Click Generate Report
Export the report for your records or accounting team
Uses:
Review which artists crossed your organization's reporting thresholds
Prepare records for your accountant or payroll provider
Support artist questions about recorded sales and payouts
Important: Crafted Call helps organize payment records, but it does not replace tax advice or automatically guarantee IRS filing. Confirm reporting obligations with your accountant.
Custom Date Ranges
All reports support flexible date ranges.
Options:
Last 7 days
Last 30 days
Last 90 days
This month / last month
This quarter / last quarter
This year / last year
Custom date range
Set a date range once and it applies to all metrics on that report page.
Exporting Reports
Download reports as PDF or CSV for external sharing or analysis.
To export:
Generate the report
Click Download
Choose format:
PDF: Formatted, branded, ready to print/share
CSV: Raw data for spreadsheet analysis (Excel, Google Sheets)
Save to your computer
Use PDFs for presentations; use CSVs for deeper analysis with spreadsheet tools.
