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Membership Tiers | Sales & Commerce | Crafted Call
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Membership Tiers
Create membership programs that reward loyal supporters with exclusive benefits, discounted event access, and recurring revenue streams.
Feature availability: Membership management is available only when the memberships module is enabled for your organization. If you do not see membership tools, check your plan or contact support.
Creating Membership Tiers
To set up a new tier:
Go to Commerce > Memberships
Click Create Tier
Enter membership details:
Name : Display name (e.g., "Gallery Supporter", "Artist Member")Description : What members get (e.g., "Unlimited gallery visits + 10% event discount")Price : Monthly or annual costBilling cycle : Monthly, quarterly, or annual
Define benefits:
Event access level (see next section)
Discount percentage on events
Priority registration for exhibitions
Custom perks (gallery hours, private viewings, etc.)
Click Create
Your tier is live and available for signup immediately.
Member Pricing for Events
Offer special pricing to members when they register for exhibitions and ticketed events.
To enable member pricing:
Create an event or exhibition
Go to Pricing
Toggle Enable Member Pricing
For each tier, enter the member price (or leave blank to exclude that tier)
Example pricing structure:
Tier Public Price Member Price Savings Non-member $25 — — Supporter (Monthly) $25 $22.50 10% Patron (Monthly) $25 $15 40% Premier (Annual) $25 Free
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When a member registers, the system automatically applies their tier's pricing.
Tip: The deeper the discount, the more valuable the membership feels. Balance this with your revenue goals.
Subscription Management Track and manage active memberships from your dashboard.
Go to Commerce > Active Memberships
See all active subscriptions with:
Member name and tier
Signup date
Renewal date
Payment status (Active, Renewal Soon, Past Due)
View details : See full member profile and benefitsPause membership : Temporarily stop billing (member can resume)Cancel : End the subscription (member loses access)Upgrade/Downgrade : Move member to a different tier (prorated)Manual renewal : Trigger renewal immediately
Pausing vs. Cancelling
Pause : Member pays nothing; access suspended; they can reactivate anytime. Use for members taking a break.Cancel : Membership ends; refund issued if within window. Use for member requests or churn.
Membership Benefits & Perks Make memberships desirable by clearly defining benefits.
Percentage discount on event tickets
Priority registration windows
Free or discounted gallery rentals
Exclusive behind-the-scenes content
Members-only hours
Private viewings with curators
Art consulting sessions
Complimentary framing services
Define these in your tier description so members know what they're paying for.
Go to Settings > Membership Tiers
Edit the tier description with complete benefit list
Create a public membership page (or guide) showing comparisons
Renewal & Billing Memberships renew automatically on the recurring date.
System charges the member's card on renewal date
Receipt sent to member
Access continues (no interruption)
Card declined → System retries after 3 days
Multiple failures → Send email reminder with updated payment link
No update after 5 days → Membership paused
Manage failed renewals in Payments > Failed Renewals and reach out to members proactively.
Annual vs. Monthly
Monthly : Lower barrier to entry; easier churnAnnual : Better retention; more stable revenue; consider discount (e.g., $150 for 12 months vs. $14/month)
Membership Analytics Track membership health in Analytics > Membership Reports :
Active members by tier
Monthly recurring revenue (MRR)
Churn rate (cancellations) by tier
Upgrade/downgrade trends
Lifetime value per tier
Identify which tiers are most popular
Spot churn risks and intervene
Price new tiers competitively
Forecast recurring revenue
Best Practices
Start simple : 2–3 tiers (e.g., Basic, Premium, VIP) is easier to manage than 10Clear value prop : Make tier differences obvious (don't overload with perks)Test pricing : A $10/month tier might get 100 members; a $15/month tier might get 50. Which generates more MRR?Communicate renewal date : Let members know when they'll be chargedOffer trial periods : Free first month or 7-day trial reduces signup frictionSegment benefits by tier : Supporters get 10% off; Patrons get 25% off; Premier get free eventsBundle with calls/exhibitions : "Submit to X call for free as a member" adds real value
Scenarios
Scenario 1: Artist Support Network
Tier : Artist Member ($15/month)Benefit : 50% off all submission fees + priority jury selectionResult : Higher-quality submissions; recurring revenue from artist community
Scenario 2: Community Builder
Tier 1 : Supporter ($10/month) — 10% ticket discountTier 2 : Patron ($25/month) — Free tickets + private previewTier 3 : Premier ($100/year) — All benefits + exclusive curator dinnersResult : Tiered pricing appeals to different support levels
Scenario 3: Exhibition Model
Tier : Annual Pass ($150/year)Benefit : Unlimited gallery admission + 20% gift shop discountResult : Predictable annual revenue; engaged year-round visitors
Troubleshooting Member can't access member pricing on events?
Verify membership is active (not paused/expired)
Check if that tier is enabled for that event
Clear browser cache and reload
How do I offer members a free event?
Set member price to $0 for that event
Non-members still pay full price
Members get automatic free access on registration
Can I convert one-time purchases to memberships?
Not automatically, but you can:
Identify one-time buyers
Create targeted coupon for first month free
Email them the offer
How do I handle annual upgrades or prorations?
Crafted Call handles prorations automatically
If member upgrades mid-month, remaining balance is applied
Transparent breakdown shown to member before confirmation
