Skip to main contentMembership Tiers | Sales & Commerce | Crafted Call | Crafted CallMembership Tiers
Gallery OwnersUpdated Apr 16, 2026 Membership Tiers
Create membership programs that reward loyal supporters with exclusive benefits, discounted event access, and recurring revenue streams.
Creating Membership Tiers
To set up a new tier:
-
Go to Commerce > Memberships
-
Click Create Tier
-
Enter membership details:
- Name: Display name (e.g., "Gallery Supporter", "Artist Member")
- Description: What members get (e.g., "Unlimited gallery visits + 10% event discount")
- Price: Monthly or annual cost
- Billing cycle: Monthly, quarterly, or annual
-
Define benefits:
- Event access level (see next section)
- Discount percentage on events
- Priority registration for exhibitions
- Custom perks (gallery hours, private viewings, etc.)
-
Click Create
Your tier is live and available for signup immediately.
Member Pricing for Events
Offer special pricing to members when they register for exhibitions and ticketed events.
To enable member pricing:
- Create an event or exhibition
- Go to Pricing
- Toggle Enable Member Pricing
- For each tier, enter the member price (or leave blank to exclude that tier)
Example pricing structure:
| Tier | Public Price | Member Price | Savings |
|---|
| Non-member | $25 | — | — |
| Supporter (Monthly) | $25 | $22.50 | 10% |
| Patron (Monthly) | $25 | $15 | 40% |
| Premier (Annual) | $25 | Free | 100% |
When a member registers, the system automatically applies their tier's pricing.
Tip: The deeper the discount, the more valuable the membership feels. Balance this with your revenue goals.
Was this article helpful?
Subscription Management
Track and manage active memberships from your dashboard.
- Go to Commerce > Active Memberships
- See all active subscriptions with:
- Member name and tier
- Signup date
- Renewal date
- Payment status (Active, Renewal Soon, Past Due)
- View details: See full member profile and benefits
- Pause membership: Temporarily stop billing (member can resume)
- Cancel: End the subscription (member loses access)
- Upgrade/Downgrade: Move member to a different tier (prorated)
- Manual renewal: Trigger renewal immediately
Pausing vs. Cancelling
- Pause: Member pays nothing; access suspended; they can reactivate anytime. Use for members taking a break.
- Cancel: Membership ends; refund issued if within window. Use for member requests or churn.
Membership Benefits & Perks
Make memberships desirable by clearly defining benefits.
- Percentage discount on event tickets
- Priority registration windows
- Free or discounted gallery rentals
- Exclusive behind-the-scenes content
- Members-only hours
- Private viewings with curators
- Art consulting sessions
- Complimentary framing services
Define these in your tier description so members know what they're paying for.
- Go to Settings > Membership Tiers
- Edit the tier description with complete benefit list
- Create a public membership page (or guide) showing comparisons
Renewal & Billing
Memberships renew automatically on the recurring date.
- System charges the member's card on renewal date
- Receipt sent to member
- Access continues (no interruption)
- Card declined → System retries after 3 days
- Multiple failures → Send email reminder with updated payment link
- No update after 5 days → Membership paused
Manage failed renewals in Payments > Failed Renewals and reach out to members proactively.
Annual vs. Monthly
- Monthly: Lower barrier to entry; easier churn
- Annual: Better retention; more stable revenue; consider discount (e.g., $150 for 12 months vs. $14/month)
Membership Analytics
Track membership health in Analytics > Membership Reports:
- Active members by tier
- Monthly recurring revenue (MRR)
- Churn rate (cancellations) by tier
- Upgrade/downgrade trends
- Lifetime value per tier
- Identify which tiers are most popular
- Spot churn risks and intervene
- Price new tiers competitively
- Forecast recurring revenue
Best Practices
- Start simple: 2–3 tiers (e.g., Basic, Premium, VIP) is easier to manage than 10
- Clear value prop: Make tier differences obvious (don't overload with perks)
- Test pricing: A $10/month tier might get 100 members; a $15/month tier might get 50. Which generates more MRR?
- Communicate renewal date: Let members know when they'll be charged
- Offer trial periods: Free first month or 7-day trial reduces signup friction
- Segment benefits by tier: Supporters get 10% off; Patrons get 25% off; Premier get free events
- Bundle with calls/exhibitions: "Submit to X call for free as a member" adds real value
Scenarios
Scenario 1: Artist Support Network
- Tier: Artist Member ($15/month)
- Benefit: 50% off all submission fees + priority jury selection
- Result: Higher-quality submissions; recurring revenue from artist community
Scenario 2: Community Builder
- Tier 1: Supporter ($10/month) — 10% ticket discount
- Tier 2: Patron ($25/month) — Free tickets + private preview
- Tier 3: Premier ($100/year) — All benefits + exclusive curator dinners
- Result: Tiered pricing appeals to different support levels
Scenario 3: Exhibition Model
- Tier: Annual Pass ($150/year)
- Benefit: Unlimited gallery admission + 20% gift shop discount
- Result: Predictable annual revenue; engaged year-round visitors
Troubleshooting
Member can't access member pricing on events?
- Verify membership is active (not paused/expired)
- Check if that tier is enabled for that event
- Clear browser cache and reload
How do I offer members a free event?
- Set member price to $0 for that event
- Non-members still pay full price
- Members get automatic free access on registration
Can I convert one-time purchases to memberships?
- Not automatically, but you can:
- Identify one-time buyers
- Create targeted coupon for first month free
- Email them the offer
How do I handle annual upgrades or prorations?
- Crafted Call handles prorations automatically
- If member upgrades mid-month, remaining balance is applied
- Transparent breakdown shown to member before confirmation