Create membership programs that reward loyal supporters with exclusive benefits, discounted event access, and recurring revenue streams.
Feature availability: Membership management is available only when the memberships module is enabled for your organization. If you do not see membership tools, check your plan or contact support.
Creating Membership Tiers
To set up a new tier:
Go to People → Members
Click Create Tier
Enter membership details:
Name: Display name (e.g., "Gallery Supporter", "Artist Member")
Description: What members get (e.g., "Unlimited gallery visits + 10% event discount")
Price: Monthly or annual cost
Billing cycle: Monthly, quarterly, or annual
Define benefits:
Event access level (see next section)
Discount percentage on events
Submission-fee discount — a structured benefit that takes a set percentage off submission/entry fees for members of this tier
Your tier is live and available for signup immediately.
The submission-fee discount is a structured benefit, not just description text: when set, Crafted Call applies it automatically when a member submits to a call, and surfaces it on the public join page (for example, "Members save 20% on submission fees"). When someone joins, they immediately receive a confirmation that names their tier, a key benefit, their renewal date, and a unique member number.
Member Pricing for Events
Offer special pricing to members when they register for exhibitions and ticketed events.
To enable member pricing:
Create an event or exhibition
Go to Pricing
Toggle Enable Member Pricing
For each tier, enter the member price (or leave blank to exclude that tier)
Example pricing structure:
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Tier
Public Price
Member Price
Savings
Non-member
$25
—
—
Supporter (Monthly)
$25
$22.50
10%
Patron (Monthly)
$25
$15
40%
Premier (Annual)
$25
Free
100%
When a member registers, the system automatically applies their tier's pricing.
Tip: The deeper the discount, the more valuable the membership feels. Balance this with your revenue goals.
Subscription Management
Track and manage active memberships from your dashboard.
To view all memberships:
Go to People → Members
See all active subscriptions with:
Member name and tier
Signup date
Renewal date
Payment status (Active, Renewal Soon, Past Due)
Member actions:
View details: See full member profile and benefits
Pause membership: Temporarily stop billing (member can resume)
Cancel: End the subscription (member loses access)
Upgrade/Downgrade: Move member to a different tier (prorated)
Manual renewal: Trigger renewal immediately
Pausing vs. Cancelling
Pause: Member pays nothing; access suspended; they can reactivate anytime. Use for members taking a break.
Cancel: Membership ends; refund issued if within window. Use for member requests or churn.
Membership Benefits & Perks
Make memberships desirable by clearly defining benefits.
Standard benefits:
Percentage discount on event tickets
Priority registration windows
Free or discounted gallery rentals
Exclusive behind-the-scenes content
Custom perks:
Members-only hours
Private viewings with curators
Art consulting sessions
Complimentary framing services
Define these in your tier description so members know what they're paying for.
To communicate benefits:
Go to People → Members
Edit the tier description with complete benefit list
Create a public membership page (or guide) showing comparisons
Renewal & Billing
Memberships renew automatically on the recurring date.
Renewal process:
System charges the member's card on renewal date
Receipt sent to member
Access continues (no interruption)
Crafted Call also sends automatic renewal reminders ahead of the charge — by default 30 days and 7 days before the renewal date — so members are never surprised by a renewal.
Failed renewals:
Card declined → System retries after 3 days
Multiple failures → Send email reminder with updated payment link
No update after 5 days → Membership paused
Manage failed renewals in Payments > Failed Renewals and reach out to members proactively.
Annual vs. Monthly
Monthly: Lower barrier to entry; easier churn
Annual: Better retention; more stable revenue; consider discount (e.g., $150 for 12 months vs. $14/month)
Membership Analytics
Track membership health in Analytics > Membership Reports:
Active members by tier
Monthly recurring revenue (MRR)
Churn rate (cancellations) by tier
Upgrade/downgrade trends
Lifetime value per tier
Use this data to:
Identify which tiers are most popular
Spot churn risks and intervene
Price new tiers competitively
Forecast recurring revenue
Best Practices
Start simple: 2–3 tiers (e.g., Basic, Premium, VIP) is easier to manage than 10
Clear value prop: Make tier differences obvious (don't overload with perks)
Test pricing: A $10/month tier might get 100 members; a $15/month tier might get 50. Which generates more MRR?
Communicate renewal date: Let members know when they'll be charged
Offer trial periods: Free first month or 7-day trial reduces signup friction
Segment benefits by tier: Supporters get 10% off; Patrons get 25% off; Premier get free events
Bundle with calls/exhibitions: "Submit to X call for free as a member" adds real value
Scenarios
Scenario 1: Artist Support Network
Tier: Artist Member ($15/month)
Benefit: 50% off all submission fees + priority jury selection
Result: Higher-quality submissions; recurring revenue from artist community